1. Be Like Amazon: Even a Lemonade Stand Can Do It by Jeffrey and Bryan Eisenberg
This concise recounting of the Amazon success story offers plenty of insight into the world of business, and how one can apply the company’s strategies to their own business in an ever-changing marketplace.
2. Entrepreneurial You by Dorie Clark
An important read for anyone looking to set out on their own business venture, Entrepreneurial You offers a guide to capitalizing on personal expertise, complete with fully implementable strategies to help people become their own boss. This is the perfect read for anyone looking to take a business from a concept to a reality.
3. How to Win Friends and Influence People by Dale Carnegie
An absolute classic in both business and interpersonal relations, this book gives the reader a road map of how to understand people, and win their affection. Persuasion is a major theme in Carnegie’s model for business, and there simply is not another book brimming with as much useful information when it comes to business relations, whether it be with a customer, boss, or coworker.
4. Top of Mind by John Hall
One of the biggest problems facing new businesses is finding a way to separate themselves from the opposition in a crowded marketplace. Top of Mind shows companies how to do just that, using powerful content marketing strategies to show how to win customers, and put a business in front of its competitors in the mind of the consumer.
5. The Potential Principle by Mark Sandborn
A key to success in business is to always be reaching new heights, and expanding a business’ potential. As the saying goes, if you’re not improving, you’re falling behind. This is more true than ever in today’s rapid marketplace, and Sandburg’s book is a great guide to continually expanding a company’s potential and horizons.
Each one of these books has ideas and strategies that can be implemented immediately into a new or existing business. They offer wisdom on how to improve or expand a business, how to interact with clients, and how to emulate other companies’ success, which makes them the five best business books for 2017.